From Invisible to Undeniable —
20 Real SEO Case Studies
Every business here was losing to competitors on Google. Here’s exactly what we did, what changed, and what it meant for their revenue — no hypotheticals, no stock photos.
HVAC company spending $6,200/mo on Google Ads, ranking page 3 organically. Unoptimized GBP, zero location pages, 47 technical errors.
What We DidFixed 47 technical issues week one, built 6 suburb location pages, optimized GBP, built 18 local citations.
ResultsThin content across 200+ product pages, toxic PBN backlink profile from previous agency, zero schema markup.
What We DidDisavowed 340 PBN links, rewrote 87 product pages, implemented Product schema, ran 6-month link building campaign.
No content strategy, no technical foundation, DA 8 competing in enterprise HR software category.
What We DidBuilt topic cluster architecture around 12 HR pain points, 40 keyword articles, technical fixes, SoftwareApplication schema, 32 editorial links.
No practice area pages, no local SEO, no schema. Invisible for all high-intent legal search terms in NYC.
What We DidRebuilt site architecture, LegalService + Attorney schema, 5 NYC borough location pages, compliance-safe content, 22 legal directory links.
One generic website for 8 locations. Inconsistent NAP. 6 of 8 GBP listings unclaimed or incomplete.
What We DidBuilt 8 location landing pages, claimed and optimized all GBPs, Dentist schema, NAP corrected across 40+ directories, review generation strategy.
Freelance-built site with 300+ errors, uncompressed images, no sitemap, no schema. Completely non-indexed.
What We DidFull technical rebuild, image compression, Product + BreadcrumbList schema, keyword-mapped category architecture, 60 collection pages, 28 fashion editorial links.
No website optimisation whatsoever. Competing against franchised plumbing networks with DA 50+. Budget was tight — needed maximum ROI from minimum spend.
What We DidRebuilt website with local SEO architecture, created emergency service landing pages, optimized GBP with service categories and photos, built 12 local citations.
Pre-revenue fintech with zero content, DA 4, and no realistic path to ranking against category giants without a massive paid media budget.
What We DidIdentified long-tail, low-competition feature-specific keywords the big players ignored. Built 28 targeted content pieces, fintech editorial links, technical optimisation.
Family law firm with 4 solicitors, spending £15k/month on Google Ads with no organic strategy, no location pages, and a website that hadn’t been updated since 2019.
What We DidFull site redesign with SEO-first architecture, practice area content for 8 specialisms, Attorney and LegalService schema, local SEO for Birmingham and West Midlands, 18 legal backlinks.
New clinic competing against established hospital chains and well-funded private practices for Dubai physiotherapy keywords with DA 40+.
What We DidLocal SEO strategy focused on specific treatment keywords (sports physio, post-surgical rehab), MedicalBusiness schema, GBP full optimisation, UAE health directory citations.
US-based agency owner doing all SEO manually — audits, content, links, reporting. Could only handle 6 clients. Needed to scale revenue without headcount costs.
What We DidBecame their white label SEO fulfillment partner — fully branded reports, dedicated delivery manager, client-ready deliverables within agreed turnaround windows.
CPA firm with 8 accountants had no local SEO presence whatsoever. Invisible for “accountant Houston”, “tax advisor near me”, and all high-value commercial terms.
What We DidBuilt service-specific landing pages (tax, bookkeeping, payroll, business advisory), LocalBusiness + AccountingService schema, GBP optimisation, built citations across financial directories.
PropTech company competing against AppFolio and Buildium — both with DA 70+. Needed to carve out organic share in a high-competition SaaS category without matching their budgets.
What We DidIdentified feature-specific and pain-point keywords the big players weren’t targeting. Built 52 content pieces, comparison pages, integration landing pages, and secured 44 SaaS editorial backlinks.
Independent optometrist with 1 location fighting chain brands with DA 60+ and massive marketing budgets for every “optometrist near me” keyword in Toronto.
What We DidHyper-local SEO strategy targeting neighbourhood-specific keywords, Optometrist + MedicalBusiness schema, review generation system, GBP weekly post strategy, 14 local health directory links.
Solo immigration lawyer spending 30% of revenue on referral broker fees. Needed an independent lead source. Zero SEO presence, outdated website, no content.
What We DidBuilt visa-type specific landing pages (investor visa, golden visa, family visa), LegalService schema in Arabic and English, local SEO for Dubai and Abu Dhabi, 16 UAE legal directory backlinks.
WooCommerce electronics store with 1,200 products, 0% of category pages optimised, no schema markup, duplicate content across 400+ product variants, and a Core Web Vitals score of 12/100.
What We DidFixed all duplicate content via canonical tags, implemented Product schema across all 1,200 products, improved CWV score from 12 to 89, built brand-specific comparison content, acquired 38 tech editorial backlinks.
Three LA chiropractic clinics spending $9,000/month on Meta and Google Ads. No local SEO, no condition-specific pages, GBP profiles basic and incomplete across all locations.
What We DidCondition-specific landing pages (back pain, sciatica, sports injuries), individual location page optimisation, Chiropractor schema, GBP full setup, review acceleration strategy, 20 health directory citations per location.
EdTech SaaS in corporate training space. DA 6, no content library, competing against platforms with 10M+ monthly visitors. Needed affordable organic growth strategy.
What We DidIdentified micro-niche corporate training keywords the big platforms overlooked. Built 36 targeted content pieces, Course schema implementation, EdTech PR links from 24 education publications.
Five premium Dubai restaurant locations spending AED 80k/month on influencer content. Zero Google visibility for “restaurant Dubai”, “fine dining Dubai”, or cuisine-specific terms.
What We DidIndividual location pages for all 5 venues, Restaurant + Menu schema, cuisine-specific SEO content, GBP optimisation with menu uploads and photo strategy, citations across UAE food and hospitality directories.
Real estate agency paying AED 45k/month on Bayut and Property Finder listings. No independent organic presence. 100% dependent on marketplace platforms for all leads.
What We DidBuilt area-specific property guide content (Saadiyat, Yas Island, Al Reem), RealEstateAgent schema, neighbourhood investment guides targeting buyer search intent, 24 UAE property publication backlinks.
Your Business Could Be
Case Study #21.
Every business above started exactly where you are — invisible on Google, losing to competitors. The process is always the same: diagnose, fix, build, compound. We’ve done it 20 times. We’ll do it for you.